March 5, 2025
Cre8tive Content, a division of Focus Forward, has been selected as a trusted supplier of content to a global leader who helps train the largest LLMs ethically.
“Ethically sourced audio and video created by humans, that is data created specifically for the purpose of training large language models (LLMs), where the client holds clear title to the data—is essential in the responsible development of generative AI,” said Kim Harrison, CEO of Focus Forward. “Currently, we offer content creation services across the US, LATAM, Europe, and Australia, with plans for rapid expansion into additional regions.”
Cre8tive Content provides a comprehensive suite of services designed to support the ethical training of AI. These services include scripted and unscripted audio and video, annotations, ethical artwork, transcription, and data normalization. Our dedicated Content Creation team is fully equipped to deliver precise, AI-ready content quickly and efficiently, regardless of the project’s scale.
This partnership further strengthens Focus Forward’s expanding portfolio, which also includes respondent recruitment and field services for research consulting firms and brands.
For more information, visit www.cre8tivecontent.studio